Week 1: Introduction to Business Development Management
- Define business development management and its role in a Web3 project
- Identify key business development metrics (KPIs) and explain how they are used to measure success in a Web3 project
- Assignment: Write a brief report on Valucop’s business development strategy, including an analysis of their KPIs and how they are being used to measure success.
Week 2: Market Research and Analysis
- Conduct market research and analyze industry trends to identify potential business opportunities
- Use data analysis tools to identify market segments, customer needs and preferences, and competition
- Assignment: Conduct market research on a company’s target market and write a report analyzing their findings and identifying potential business opportunities.
Week 3: Sales and Marketing Strategy
- Develop a sales and marketing strategy that aligns with the company’s business development goals
- Use marketing tools and channels to reach target customers
- Assignment: Develop a sales and marketing plan for a company’s new product launch, including a budget, timeline, and metrics to measure success.
Week 4: Lead Generation and Management
- Identify potential leads and develop a process for managing them
- Use CRM software to track and manage leads throughout the sales cycle
- Assignment: Develop a lead generation and management process for a company’s sales team, including a CRM system and lead scoring criteria.
Week 5: Business Model Canvas
- Use the Business Model Canvas to identify and evaluate different business models
- Identify the key components of a successful business model and use them to develop a new business idea
- Assignment: Develop a new business idea using the Business Model Canvas and present it to the class.
Week 6: Financial Planning and Analysis
- Use financial tools and metrics to analyze the company’s financial performance
- Develop a budget and financial plan that aligns with the company’s business development goals
- Assignment: Analyze a company’s financial performance and develop a budget and financial plan for the next fiscal year.
Week 7: Partnership and Collaboration
- Identify potential partners and develop a strategy for collaboration
- Negotiate partnership agreements and manage ongoing relationships
- Assignment: Develop a partnership strategy for a company and negotiate a partnership agreement with a potential partner.
Week 8: Risk Management and Mitigation
- Identify potential risks and develop a plan to mitigate them
- Use risk management tools and techniques to evaluate and manage risks
- Assignment: Develop a risk management plan for a company’s new product launch, including an analysis of potential risks and a plan to mitigate them.
Week 9: Project Management and Execution
- Use project management tools and techniques to plan and execute business development projects
- Develop a project plan, timeline, and budget
- Assignment: Develop a project plan and budget for a company’s new business development project and present it to the class.
Week 10: Presentation and Wrap-up
- Present final projects and discuss lessons learned
- Review key concepts and skills covered throughout the course
- Assignment: Prepare and present a final report on the internship experience, including an analysis of personal growth, skills developed, and areas for improvement.
KPIs for the course might include:
- Completion of assignments on time and to a high standard
- Participation in class discussions and activities
- Development of a sales and marketing plan that achieves measurable results
- Successful negotiation and execution of a partnership agreement
- Completion of a risk management plan that mitigates potential risks
- Successful completion of a final project and presentation
Assignments could be written reports, presentations, or hands-on activities like making a plan for sales and marketing, negotiating a partnership agreement, or making a plan for managing risks.