Week 1: Introduction to Web3 Digital Marketing
- Overview of Web2 and Web3 digital marketing channels
- Understanding Web2 and Web3 digital marketing strategy and planning
- KPI: Interns can identify at least two different digital marketing channels and explain their role in a digital marketing strategy.
Assignment:
- Research and present a case study of a company that successfully used digital marketing to achieve a specific goal.
Week 2: Search Engine Optimization (SEO)
- Understanding how search engines work
- Best practices for on-page and off-page SEO KPI: Interns can optimize a piece of content for SEO, including keyword research, on-page optimization, and link building.
Assignment:
- Choose a website and conduct an SEO audit, including recommendations for improvement.
Week 3: Pay-Per-Click (PPC) Advertising
- Overview of PPC advertising
- Setting up and managing a Google Ads campaign KPI: Interns can create and manage a Google Ads campaign with a specific budget and target audience.
Assignment:
- Analyze the performance of a Google Ads campaign and provide recommendations for improvement.
Week 4: Email Marketing
- Best practices for email marketing campaigns
- Designing and implementing an effective email marketing strategy KPI: Interns can create and execute an email marketing campaign, including email design, segmentation, and automation.
Assignment:
- Analyze the results of an email marketing campaign and provide recommendations for improvement.
Week 5: Content Marketing
- Understanding the role of content marketing in digital marketing
- Best practices for content creation and promotion KPI: Interns can create and promote a piece of content (e.g. blog post, video, infographic) and track its performance using analytics.
Assignment:
- Develop a content marketing strategy for a specific audience and business objective.
Week 6: Social Media Marketing
- Overview of social media platforms and their use in marketing
- Developing a social media strategy and content plan KPI: Interns can create and manage a social media campaign, including content creation, scheduling, and community management.
Assignment:
- Analyze the performance of a social media campaign and provide recommendations for improvement.
Week 7: Mobile Marketing
- Understanding the importance of mobile in digital marketing
- Best practices for mobile advertising and optimization KPI: Interns can create and optimize a mobile advertising campaign (e.g. Google Ads, Facebook Ads) for a specific target audience.
Assignment:
- Research and present a case study of a company that successfully used mobile marketing to achieve a specific goal.
Week 8: Analytics and Reporting
- Overview of digital marketing analytics tools and metrics
- Creating and presenting reports on digital marketing campaigns KPI: Interns can create and present a digital marketing report that includes performance metrics, insights, and recommendations.
Assignment:
- Analyze the results of a digital marketing campaign using analytics tools and create a report with recommendations for improvement.
Week 9: E-commerce and Conversion Optimization
- Understanding the principles of e-commerce and conversion optimization
- Best practices for website optimization and A/B testing KPI: Interns can design and execute a conversion optimization experiment on a website or landing page.
Assignment:
- Analyze the performance of a website or landing page and provide recommendations for improvement.
Week 10: Emerging Trends and Career Opportunities in Digital Marketing
- Overview of emerging digital marketing trends (e.g. voice search, artificial intelligence)
- Understanding career opportunities in digital marketing KPI: Interns can identify and describe at least three emerging trends in digital marketing and explain how they might impact businesses.
Assignment:
- Create a personal digital marketing career plan, including goals, skills, and job opportunities