Week 1: Introduction to Web3 and Growth Hacking
- What is Web3?
- How is Web3 different from Web2?
- What is Growth Hacking and why is it important?
- Key metrics for measuring growth in Web3.
KPI: Interns should be able to demonstrate their understanding of Web3 and the importance of Growth Hacking.
Assignment: Have interns research and present a case study of a successful growth hacking campaign in the Web3 space.
Week 2: User Acquisition and Retention Strategies
- Understanding the user journey in Web3
- Identifying target audiences
- Acquisition channels for Web3
- Retention strategies for Web3
KPI: Interns should be able to identify key acquisition and retention strategies for Web3 businesses.
Assignment: Have interns develop a user acquisition or retention strategy for a hypothetical Web3 startup.
Week 3: Building and Testing MVPs
- What is an MVP?
- How to build and test an MVP
- Using A/B testing to optimize MVPs
KPI: Interns should be able to build and test MVPs and use A/B testing to optimize them.
Assignment: Have interns build an MVP for a hypothetical Web3 startup and present their results.
Week 4: Data Analytics for Growth Hacking
- Key data analytics tools for Web3 businesses
- Understanding user behavior through data analysis
- Building and testing hypotheses based on data
KPI: Interns should be able to analyze data to understand user behavior and build hypotheses based on that data.
Assignment: Have interns analyze data from a Web3 business and use it to create a hypothesis for a growth hacking campaign.
Week 5: SEO and Content Marketing for Web3
- What is SEO and how does it work in Web3?
- Developing a content marketing strategy for Web3
- Creating and promoting content for Web3 businesses
KPI: Interns should be able to develop a content marketing strategy and create and promote content for Web3 businesses.
Assignment: Have interns develop a content marketing strategy and create content for a Web3 business.
Week 6: Social Media Marketing for Web3
- What is social media marketing and how does it work in Web3?
- Identifying social media channels for Web3 businesses
- Creating and promoting social media content for Web3 businesses
KPI: Interns should be able to create and promote social media content for Web3 businesses.
Assignment: Have interns create a social media marketing campaign for a Web3 business.
Week 7: Influencer Marketing for Web3
- What is influencer marketing and how does it work in Web3?
- Identifying key influencers in Web3
- Building relationships with influencers
- Measuring the impact of influencer marketing
KPI: Interns should be able to identify key influencers in Web3, build relationships with them, and measure the impact of influencer marketing.
Assignment: Have interns create an influencer marketing campaign for a Web3 business.
Week 8: Community Building for Web3
- What is community building and how does it work in Web3?
- Identifying and engaging with key communities in Web3
- Building and nurturing communities
KPI: Interns should be able to identify and engage with key communities in Web3 and build and nurture communities.
Assignment: Have interns create a community building strategy for a Web3 business.
Week 9: Growth Hacking Case Studies
- Reviewing case studies of successful growth hacking campaigns in Web3
- Identifying key learnings and best practices
- Applying these learnings to future growth
Week 9: Growth Hacking Case Studies (continued)
- Reviewing additional case studies of successful growth hacking campaigns in Web3
- Analyzing the strategies and tactics used in each case study
- Identifying common themes and patterns across successful growth hacking campaigns
KPI: Interns should be able to analyze successful growth hacking campaigns in Web3 and identify common themes and patterns.
Assignment: Have interns analyze a growth hacking campaign from a Web3 business and present their findings.
Week 10: Final Project
- Integrating key concepts and strategies learned throughout the course
- Developing a growth hacking strategy for a Web3 business
- Presenting the growth hacking strategy to the class and receiving feedback
KPI: Interns should be able to integrate key concepts and strategies learned throughout the course and develop a growth hacking strategy for a Web3 business.
Assignment: Have interns develop a growth hacking strategy for a Web3 business and present it to the class for feedback.