Week 1: Introduction to Web3 and Product Marketing Management
- What is Web3 and how it differs from Web2?
- Introduction to Product Marketing Management in Web3
- Key Performance Indicators (KPIs) for Product Marketing in Web3
Week 2: Understanding User Personas and User Journeys in Web3
- Importance of User Personas and User Journeys in Web3
- How to create User Personas and User Journeys for a Web3 product
- Assignment: Create User Personas and User Journeys for a Web3 product
Week 3: Competitive Analysis in Web3
- Importance of Competitive Analysis in Web3
- How to conduct a Competitive Analysis for a Web3 product
- Assignment: Conduct a Competitive Analysis for a Web3 product
Week 4: Value Proposition and Messaging in Web3
- Importance of Value Proposition and Messaging in Web3
- How to create a Value Proposition and Messaging for a Web3 product
- Assignment: Create a Value Proposition and Messaging for a Web3 product
Week 5: Branding and Positioning in Web3
- Importance of Branding and Positioning in Web3
- How to create a Branding and Positioning strategy for a Web3 product
- Assignment: Create a Branding and Positioning strategy for a Web3 product
Week 6: Marketing Channels and Tactics in Web3
- Different Marketing Channels and Tactics for Web3 products
- How to choose the right Marketing Channels and Tactics for a Web3 product
- Assignment: Choose the right Marketing Channels and Tactics for a Web3 product
Week 7: Launch Planning and Execution in Web3
- Importance of Launch Planning and Execution in Web3
- How to plan and execute a Launch for a Web3 product
- Assignment: Plan and execute a Launch for a Web3 product
Week 8: User Acquisition and Retention in Web3
- Importance of User Acquisition and Retention in Web3
- How to acquire and retain users for a Web3 product
- Assignment: Acquire and retain users for a Web3 product
Week 9: Metrics and Analytics in Web3
- Importance of Metrics and Analytics in Web3
- How to measure and analyze the performance of a Web3 product
- Assignment: Measure and analyze the performance of a Web3 product
Week 10: Future of Web3 and Product Marketing Management
- Trends and predictions for the Future of Web3 and Product Marketing Management
- Final Assignment: Create a Product Marketing Strategy for a Web3 product of the future
As for the KPIs,
- Week 1: Understanding of Web3 and Product Marketing Management
- Week 2: Creation of User Personas and User Journeys for a Web3 product
- Week 3: Completion of Competitive Analysis for a Web3 product
- Week 4: Creation of Value Proposition and Messaging for a Web3 product
- Week 5: Creation of Branding and Positioning strategy for a Web3 product
- Week 6: Selection of Marketing Channels and Tactics for a Web3 product
- Week 7: Completion of Launch Planning and Execution for a Web3 product
- Week 8: Acquisition and Retention of users for a Web3 product
- Week 9: Measurement and Analysis of performance of a Web3 product
- Week 10: Creation of a Product Marketing Strategy for a Web3 product of the future