Web3 Marketing – VCAP S3 Edition

Master Web3 Marketing — Go Beyond Buzzwords, Drive Real Growth

A Hands-On Course in the Valucop Career Accelerator Bootcamp (Season 3)

The rules of marketing have changed.
Web3 isn’t just another trend—it’s a new era. But to thrive in it, you need more than motivation—you need practical skills, community insight, and growth strategies that actually work.

That’s exactly what this course delivers.

📌 Course: Web3 Marketing

A 7-day deep-dive training designed for aspiring marketers, community managers, and anyone ready to unlock global opportunities in crypto and blockchain ecosystems.

Whether you’re just starting out or looking to upgrade your skills, this course will show you how top Web3 brands attract, engage, and retain users in a decentralized world.

💡 What You’ll Learn (Day by Day)

✅ Day 1 – Introduction to Web3 Marketing
→ Understand how Web3 marketing is different
→ Key concepts: blockchain, DeFi, NFTs, DAOs, Tokenomics
→ The role of a Web3 marketer in different ecosystems

✅ Day 2 – Understanding the Web3 Audience
→ Segment and analyze crypto-native communities
→ Decode user behavior and market trends
→ Learn how community drives everything in Web3

✅ Day 3 – Community Building & Engagement
→ Build vibrant communities on X, Discord, and Telegram
→ Handle FUD like a pro and create incentives that work
→ Case studies of communities that scaled organically

✅ Day 4 – Content Creation & Social Media
→ Create high-performing memes, threads, videos, and infographics
→ Learn Web3 SEO and content formats that get traction
→ Tools and platforms to simplify your process

✅ Day 5 – Growth Marketing & Paid Campaigns
→ Learn growth hacking strategies specific to Web3
→ Referral, airdrop, and social quest campaigns
→ Running ads despite crypto ad restrictions

✅ Day 6 – Influencer & Partnership Marketing
→ Find the right influencers (not just the loudest)
→ Build value-driven partnerships
→ Measure impact and avoid fake engagement traps

✅ Day 7 – Analytics & Data-Driven Marketing
→ Track community growth, conversions, campaign ROI
→ Use Web3-specific analytics tools and dashboards
→ Turn insights into smarter campaigns

✅ Day 8 – Full-Stack Web3 Marketing Strategy
→ Build a complete marketing strategy from scratch
→ Budgeting, scaling, and adapting for Web3 trends
→ Pitch your final strategy proposal as a practical assignment

🎯 By the End of This Course, You’ll Be Able To:

✔ Design and execute result-driven marketing campaigns
✔ Grow and manage online communities
✔ Create viral content and social engagement strategies
✔ Analyze data and measure real performance
✔ Pitch yourself confidently to Web3 teams or clients

Bonus: Internship & Proof-of-Work Opportunities

Students with 60% attendance may qualify for internship placement opportunities through our partner network.
You’ll also participate in quests, bounties, and a hackathon to build real-world proof-of-work.

🎓 Who This Course Is For:

• Aspiring crypto marketers
• Community builders transitioning from Web2
• Content creators ready to work with Web3 brands
• Fresh graduates and job seekers looking for global opportunities
• Product marketers, social media managers, and growth leads

🔗Don’t Just Watch Web3 Grow—Be Part of It.

Seats are limited.